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Our New Brandmark

The most fundamental visual element of a brand identity is its brandmark. The new United Way brandmark signals we have a new approach for the future - an approach that's based on a proud history.

The evolution of our brandmark is most dramatic in its new configuration. The symbol is now joined together with the United Way name in a permanent, bold alliance. Its holding device is a simple rectangular shape that is unifying and inviolable.

The original components of our traditional brandmark - the rainbow of hope, the hand of support and the person as a symbol of humanity - have been maintained because they are still effective in communicating important United Way brand characteristics - caring,inspiring, trustworthy and approachable.

The changes to these key elements are intended to express new brand characteristics - innovative, dynamic and results oriented - characteristics that we need to help us achieve our community impact mission.

Click here to download 4 color process (152 KB)

Full Color

The full-color version of the United Way brandmark is the primary brandmark of the identity system.

It is strongly recommended that this version be used in branded applications whenever possible.

Pantone, CMYK and RGB reproduction files of the full-color brandmark are available for specific application requirements.

Note:
As one of our most important assets, the brandmark must always appear as shown on this page or in one of the color variations described in these guidelines. Never attempt to redraw or rescale the brandmark or add other graphic elements to its presentation.

We must use a trademark symbol (TM) with the brandmark to ensure our legal rights are protected. Always display the trademark symbol (TM) in the position indicated.

One Color

When reproduction constraints prevent the use of the primary full-color United Way brandmark, use one of the alternative one-color versions. See our online downloads for complete specifications and files.

One-color blue brandmark
The one-color blue brandmark is to be used when United Way Blue is the only available color selection. See the United Way color palette for complete specifications.

One-color black brandmark
The one-color black brandmark is to be used when black is the only available color selection.

These brandmarks should never appear on a website, four-color brochure or any other application where a full-color brandmark is useable.

The one-color brandmarks may not be reproduced in any color other than United Way Blue and black.

Click here to download 1 color blue (blue and white) (152 KB)

Click here to download 1 color black (black and white) (152 KB)

Volunteer Leadership

United Way of Cumberland County is a volunteer-driven organization, governed by a local board of directors made up of volunteers from Cumberland County. There's no way we could function without YOUR vision, focus, strategy and support. >>

Where your Money Goes

Your gift of $1 a week can provide 25 girl scouts with basic science experiment supplies -OR- you can buy two candy bars from a vending machine. >>

History

The concept of United Way originated in Denver, Colorado in 1887 when four clergymen and one public-spirited woman formed the first joint appeal for organized help in the United States. >>

Lives change when a community cares.

As part of this community, each and every one of us share the responsibility of improving the quality of life in our community. United Way of Cumberland County provides important funding that assists people who need a helping hand, and EVERY dollar collected counts. >>

What is Days of Caring?

Days of Caring is a community-wide demonstration of the power of volunteering! Hundreds of volunteers across Cumberland County will pitch-in and “lend a helping hand”. >>