| Leadership giving is a term United Ways use for recognizing
donors who contribute $1,000 or more annually to the campaign. The
United Way of Cumberland County’s leadership program is called
The Marquis Society. For $20 or more a week, a donor is listed in
the Marquis Society Register and hosted to special events. Husbands
and wives may combine their gifts for recognition at one of the
following levels:
| Chevalier |
$1,000 - $1,499 |
| Baron |
$1,500 - $2,499 |
| Comte |
$2,500 - $4,999 |
| Marquis |
$5,000 - $9,999 |
| The Alexis de Tocqueville Society |
$10,000 or more |
How to conduct a leadership giving campaign
- Ask your CEO to serve as the Marquis Society leadership giving
chair. He or she should participate at that level of giving.
- Work with the payroll department to determine who to target
for your leadership giving campaign by salary range, management
level, or donors who may already be close to that giving level.
- Ask the CEO to host a breakfast or other meeting to kick off
your leadership giving campaign prior to your employee campaign.
Invite a United Way staff member to attend and talk about the
Marquis Society.
- Send personal invitations from your CEO to the potential leadership
givers. Create an agenda that follows the Sample Meeting Agenda.
However, be sure to include the following:
- CEO explains leadership giving ($1,000 and above) and its benefits.
- CEO gives personal endorsement of program.
- CEO asks employees to consider giving at a leadership level.
- Husband and wives may combine their gifts for recognition.
(Be sure to notify United Way in those cases.)
- Follow up with those who were unable to attend.
- Report all leadership results with appropriate documentation
to United Way.
- Report the results of the leadership giving campaign to all
employees.
- CEO hosts a thank you/recognition event.
Leaders in Philanthropy
Thanks to caring business and community leaders, and a top notch
committee, the Marquis Society exceeded its 2004 goal. As of the
February 2005, 145 people have committed $202,542 to the Marquis
Society with more coming in each day. This represents 11% of the
total raised in the community-wide campaign. Marquis Society members
see the need and accept their role in building a better community.
Bill and Esperanza Martin, 2005 Marquis Society Co-chairs
|
