The concept of United Way originated in Denver, Colorado in 1887
when four clergymen and one public-spirited woman formed the first
joint appeal for organized help in the United States. Their immediate
goal was to help people who came searching for riches in the gold
mines but instead, found misfortune. The philosophy that launched
that first federated fundraising effort is still true of United
Way today. Contributions are sought from everyone - not just the
wealthy, and the money is distributed where it is needed most.
United Way born in Cumberland County
The United Way ideal took root here April 13, 1939. Representative
so the YMCA, The Salvation Army, Boy Scouts and Cumberland County
Association for the Blind (known today as the Vision Resource Center)
met at the former Anderson Street YMCA Building to lay the foundation
for a Community Chest in Fayetteville. They were motivated by a
"spontaneous demand on the part of the citizens for an organization
to combine drives for all worthy purposes on one big campaign,"
according to a news report in the Fayetteville Observer. By the
time of the first Community Chest drive, three other organizations
became affiliates, Girl Scouts, Travelers Aid and the PTA free lunch
program. The first fund drive goal was $18,399.
In the 1950's the Community Chest hired its first full-time
professional director and the name of the organization was changed
to United Services Fund. Known also as United Fund, the organization
operated under strong business principles and the key to its fundraising
success was payroll deductions. Ft. Bragg launched its first fund
drive to benefit United Fund. Following a national trend, the Cumberland
County Chapter of the American Red Cross affiliated with United
Fund.
In the 1960's, President John F. Kennedy signed the executive
order making health and welfare agencies eligible to receive gifts
from federal employees through payroll deduction. As a result, what
is now the Combined Federal Campaign (CFC) started when three fundraising
campaigns were consolidated into one.
The 1970's were a time of change. United Fund helped to
establish an independent Planning Council whose purpose was to study
human-care problems and resources in the community to help the Fund
Distribution Committee spend fundraising dollars wisely. The United
Fund Board of Directors voted to change the organization's name
to United Way. The Planning Council merged with United Way, which
accepted a larger role in solving the community human-care problems.
United Way services expanded over the next decade.
In the 1980's United Way became administrator for distribution
of funds from the Federal Emergency Management Agency (FEMA) and
initiated Response Grants to meet specific needs. The 1990's were
banner years for United Way. The organization began administration
of the Youth Growth Stock Trust. By the late 1990's, the
United Way of Cumberland County's general campaign fund grew to
more than $4 million.
In 2003, United Way of Cumberland County completed its first
needs assessment in over 7 years. Over 4,000 household surveys and
an additional 100 surveys to key informants were mailed. Results
showed that the five Focus Areas United Way of Cumberland County
introduced in 1991, continue to be the current human service issues
and needs in our community and it showed an emerging issue in addressing
family violence. Through wise investments of donor dollars, United
Way of Cumberland County is leading the effort to meet priority
and emerging needs in our community.
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